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NORMAL - Desire for social approval
• Wants to be orderly and tidy
• Appears unemotional
• Follows rules
• Systematic and logical
• Mature and self controlled
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HUSTLER – Desire for material success
• Proud of possessions
• Thinks about money
• Commercially aware
• Hard headed and realistic
• Very image conscious
• Risk-taker
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MOVER – Desire to communicate
• Active and dynamic
• Friendly and cheerful
• Distractable
• Starts lots, finishes little!
• Emotional ups and downs
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DOUBLE-CHECKER – Desire for security
• Compassionate
• Concerned about everything
• Sees future problems
• Finds decisions hard
• Keeps everything!
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ARTIST – Desire to create
• Sensitive and shy
• Lots of ideas
• Avoids confrontation
• Good visual imagination
• Wants to be different
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POLITICIAN – Desire to win
• Competitive
• Wants to lead
• Power orientated
• Opinionated and assertive
• Defends fixed ideas well
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ENGINEER – Desire to complete projects
• Detailed – takes notes
• Planner
• Enthusiasm for one project
• Impatient under pressure
• Hands-on operator
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